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Crave TV: Steve Jobs gets a grilling at UK iPhone launch
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Last week we got a cryptic invitation to an event at the Apple Store on Regent Street. Not wanting to miss an opportunity to possibly see the UK iPhone, we galloped over there to get a glimpse at whatever Apple had hidden in the store. Fortunately, it was the iPhone, and better yet, Steve Jobs himself turned up to show it off. The British press were perhaps a little less respectful than their US counterparts and posed Jobs some rather tough questions.
Take a look at the video to hear what ol' Jobsy had to say about iPhone hacks, why we're not getting a 3G iPhone just yet and why he thinks it's worth paying so much for it. Plus have a look at our photo story for close up images of the day's events and the UK iPhone. -Andrew Lim
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AnonymousThu 20 September, 2007 2:39pm
Interesting coverage, bizarre editing and camerawork. Don't let Crave TV slip, it's been really good up to now! thanks.
AnonymousThu 20 September, 2007 6:59pm
Why do us Brits moan about the contracts? Arnt you current phones all on cotracts? When you are offered a free upgrade every year, dont you agree to a new contract? Hmmm. Atleast in the UK you dont get charged to recieve calls on your mobiles unlike in the US.
AnonymousThu 20 September, 2007 10:36pm
Once again, a provider advertising "Unlimited Data" isn't really unlimited. They have a fair usage policy attached. Sickening. Why do they keep lying to their customers?
AnonymousThu 20 September, 2007 11:15pm
Why is the guy in the video so excited? A crippled overpriced phone is FINALLY out, Great!
AnonymousFri 21 September, 2007 6:18am
...interestingly enough, have any of you noticed the 10th icon on the SpringBoard?
AnonymousFri 21 September, 2007 6:45am
Look dude, I got an iPhone here in the US and I'll never look back. Yes, it is worth the money. Although it's a cat-and-mouse game, I've done the jailbreak hacks and am currently using all sorts of great third-party native apps on it... at least until they update the software again. It's certainly not crippled, or overpriced. Frankly, no other phone compares to its elegance. It handles web browsing, multimedia and communications with such grace, you'll wonder how the hell you ever used your Nokias, Motorolas, Blackberries, etc. with their tiny screens and clumsy, ugly interfaces. When you own this device, ever other cell, smartphones included, will seem primitive and aged.
It's a seemless experience -- I'm now guzzling the kool-aid in the reality distortion field and life is groovy.
AnonymousFri 21 September, 2007 9:54am
Tip, as suggested by another commenter, sack your cameraman, I feel quite queasy having endured 13 mins of panning and zooming...
Other than that, great to see Jobs defending the iPhone with some relatively credible arguments. Can't say I agree with all of them, but should put to bed some of the critics bombardment against apple fanboys... (I'm not one of them incidentally, and have no desire for an iPhone until it hits the road running with 3G at least!)
AnonymousSat 22 September, 2007 12:03am
I'm happy for you England!
Regarding the cameraman: It's freakin' hard panning while being zoomed in so far, as everything magnifies by a few times. I suspect the camera couldn't be placed within the audience seats, but there is no reason for the annoying zooming and panning when you could just have a still shot.
Also, you could use J-cuts or L-cuts to hear the audio of the next clip before you're seeing the video of the next clip on the timeline. Zoom in or change cropping while questions are being asked, not when someone is explaining something.
These were my 2 cents.
AnonymousSun 23 September, 2007 3:20pm
Really enjoyed that - many thanks!
AnonymousMon 24 September, 2007 6:07pm
Great stuff! The comments attacking the camera work had me expecting something horrendous. It wasn't so bad, it certainly did not detract from the overall message. Good to see Jobs squirm a bit without his usual rabidly sycophantic, Apple fanboy audience, worshiping his every utterance.
AnonymousSat 6 October, 2007 11:14am
I think the telling comment was when Steve Jobs referred to philanthropy as if it was a bad thing.
If I were O2, I'd sue for deformation after Steve Jobs said that he thought Apple and O2 had the same outlook on things.
For the record, I am on the lookout for a smartphone, but I won't be buying an iPhone. I'll be getting something that's actually useful for more than placing calls and being an mp3 player.


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AnonymousThu 20 September, 2007 11:27am
Fantastic to see this, Steve is rarely questioned by the press. Unfortunately you need to hire decent cameramen, as a member of the media, zooming on air is not acceptable when the subject is so important. Rule number 1 don’t zoom around if all you see is back of heads.