In TV manufacturer land, 3D is yesterday's news. HD is laughably old. The next big thing is something called 4K and Sony has announced it will take the bold step of selling a 4K TV across the world, starting this year.
I say bold because, at the moment, no sources can properly take advantage of the screen's resolution, the TV is way larger than most people have room for and it's likely to cost upwards of £20,000. But I can't help loving it all the same.
The 4K here refers to the resolution of the TV. It's much higher than the HD screen in your front room, with a resolution of 3,840x2,160 pixels and the screen measures a ludicrous 84 inches. The higher resolution theoretically means even better picture quality than you're used to, but it also means two people could potentially see different pictures when looking at the same screen.
Sony showed how you could play a driving game against someone else, but instead of needing to use a split-screen, passive 3D glasses let two people see different images. Testing it out, it worked, but you had to be sat in exactly the right place -- when I moved around, I could see hints of the other image.
If you were to have this in your home today, you'd probably be feeding the TV a lower-quality image than it could cope with -- an HD image from a Blu-ray player, for example. That means the TV has to upscale the image to the higher resolution, which Sony says will look a lot better than a normal HD picture. The demonstration I saw seemed to bear this out.
Sony stuck a normal HD TV next to its 4K model and fed it the same HD image, which looked a lot better on the new set. It's a very controlled demonstration that might not translate as well into the real world, but it looked good. Nonetheless, the lack of proper 4K material is a huge problem for this TV, though rumours are circulating that the new PlayStation 4 could support 4K.
The whole thing weighs an incredible 100kg. About 70kg of that is the TV itself and 20kg is the stand with the rest made up by the speakers. Those speakers may be heavy and large, hanging on both sides of the set, but they sound light-years better than any TV's built-in audio I've heard recently.
The price is uncertain because less than a day after Sony showed off this model and said it would cost around 25,000 euros, LG announced something very similar for a full eight grand less. So now the company has gone back to the drawing board on the price front and isn't giving out any pricing information until it's had a rethink.
Are you going to buy this? Should anyone buy this? Of course not. But I want one anyway. Plus a bigger house to put it in.
Have a click through the photos above to see more of Sony's 4K TV.
Editor's note: Sony paid for travel and accommodation for Jason during IFA but had no input into the views expressed in this article.


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anonymous 30 August, 2012 16:25
what's the point of resolution when entertainment itself sucks?
Get out,kids. I would rather listen to 240p music from the late 90s and early 00s than listen to 1080p Justin Beaver,4k Rebecca, or even 8k Selena.
Better resolution or graphics does not make it better,kids. The true QUALITY is QUALITY of the fun itself,not how realistic it looks.*Sigh* I miss those times
Minh Quy Le 30 August, 2012 17:02
Well, this is a big leap forward, but as you say, the lack of proper 4K material is a huge problem for this TV.
billfred 31 August, 2012 10:25
@anonymous 30 August, 2012 16:25
dafuk? Music comes in resolution now?
Dan Williams 31 August, 2012 16:36
@billfred, I think it was a tongue-in-cheek comment on how society seems obsessed with technological progress and appears to be missing out on real life.
I might be wrong though, my brains a bit melted from starring at my computer all afternoon