Sony has created a three-day course for media professionals aimed at getting them to understand the technical challenges of 3D. It teaches them how to produce TV and movies that doesn't give viewers a massive headache, but instead are realistic and enjoyable experiences. Sony is funding this training itself and it's not hard to see why -- it has a massive investment in the technology being a success.
No easy task -- there are some mighty issues to overcome. For a start, it's clear that everything Hollywood once knew is changing. Although 3D production doesn't alter the narrative of a movie, it does add technical issues that can create major problems. Currently there are virtually no people in Hollywood who understand how to shoot decent 3D, and that's why the format is unpredictable in its presentation to say the least. Hence the course.
Yesterday Crave popped along to the BBC's imperilled Television Centre to hear from Buzz Hays (pictured above), senior vice president for Sony's 3D technology centre. Buzz is the man who -- aside from having an awesome name -- Sony has tasked with turning us 3D haters into people who enjoy watching movies in the format.
Have a good click through the gallery above, and geek out to some photos of 3D equipment in use and the awesome technology that's involved in 3D production.