Sony has created a three-day course for media professionals aimed at getting them to understand the technical challenges of 3D. It teaches them how to produce TV and movies that doesn't give viewers a massive headache, but instead are realistic and enjoyable experiences. Sony is funding this training itself and it's not hard to see why -- it has a massive investment in the technology being a success.
No easy task -- there are some mighty issues to overcome. For a start, it's clear that everything Hollywood once knew is changing. Although 3D production doesn't alter the narrative of a movie, it does add technical issues that can create major problems. Currently there are virtually no people in Hollywood who understand how to shoot decent 3D, and that's why the format is unpredictable in its presentation to say the least. Hence the course.
Yesterday Crave popped along to the BBC's imperilled Television Centre to hear from Buzz Hays (pictured above), senior vice president for Sony's 3D technology centre. Buzz is the man who -- aside from having an awesome name -- Sony has tasked with turning us 3D haters into people who enjoy watching movies in the format.
Have a good click through the gallery above, and geek out to some photos of 3D equipment in use and the awesome technology that's involved in 3D production.
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Comments 5
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anonymous 28 July, 2010 15:20
Dammit Sony, just stop now. We don't want 3D. End of. Got the message?
Anonymous 28 July, 2010 18:08
Who's we, I want 3D and so do many other people
Anonymous 29 July, 2010 07:47
count me in the "we". 3D is another excuse to raise ticket price.
Anonymous 15 November, 2010 21:01
If you dont want 3d then go and poke yourself in one eye, of course 3d is on the way and here to stay, it just has a bumpy ride, because we get it for free in real life.
joho
Anonymous 15 December, 2010 19:03
- How to Train Your Dragon 3D was amazing,
- The flying shots and massive pull back shot to Grendel in Beowulf was awesome!
- Hubble 3D NASA's outter space documentary - It feels like you're actually floating in space and yes the footage is real and was shot in 3D with 2D to 3D conversions of high rez Hubble galaxy photos.
- Jackass 3D made me leap out of my seat and the quality was so incredible it was screened at MoMA (the modern museum of art)! I'm so excited for Tron too!
Face it 3D, when done correctly, not cheaply is an amazing experience. I'm excited for the day when every action movie is in 3D!!