Speaking at the annual Digital Television Group conference, Johns said Sky is planning to "build a content library over the coming year". Although we'll see a flood of 3D films this year, we think this will largely involve sport, as this is the kind of content that both lends itself to existing three-dimensional technology and is relatively easy for Sky to act as a content provider. And of course there's the Olympics not so far away, which could be a great showcase for the technology.
Cameras with two lenses, to simulate the effect of the human eye, have already been pointed at sporting events, with the results shown off by Sky in technical demonstrations. 3D footage involves video from each lens being played in alternate frames, with the TV and glasses worn by the wearer causing the brain to combine each frame to simulate a 3D effect.
Sky is trumpeting that this is within the capability of the existing Sky+ HD box, which yesterday gained a new interface. Current Sky HD viewers will need to shell out again for a 3D-ready TV, however.
3D is barrelling out of the screen towards us, as Odeon cinemas get 3D projection this year. And while we get excited about bonkers tech like a possible Red 3D camera, we're still stroking Sceptical Cat about 3D in the home. And yes, you will need the glasses.