Photos: Hands on with Sony's new gear

Sony adopted a risky strategy when demonstrating the new D3000 series TVs -- it showed us how bad its previous range of tellies was. They use a technology that Sony dubs 'Motionflow' that's designed to give a smoother picture. The technology adds in extra frames to even out the judder you sometimes see on LCD TVs.

It sounds like the sort of voodoo that doesn't work, but the Sony demo impressed us. It placed the new TV next to one of its older models -- as the picture panned along a line of boats, we could read the names on the sides on the D3000, but not on the others, which looked pretty blurred.

We also got a look at an early design of an upcoming TV with a built-in high-definition tuner. The as yet unnamed model will debut before the end of the year and will let us watch Freeview in hi-def without a decoder box, should a hi-def Freeview service ever be launched in the UK.