"We plan to produce 32-inch OLED panels for TVs in 2012," he said, adding: "The commercial success of OLED hinges on how it shows its superiority compared to LCD technologies."
Both Samsung and Sony have suggested they'd sell 32-inch OLED sets by the end of this year or by mid 2010 at the latest. That may still happen, but the sets would be so expensive that they wouldn't be viable for most people. For example, Sony's 11-inch Bravia XEL-1 OLED TV costs around £3,500.
LG showed a 15-inch prototype at CES this year, but it remains unclear when that model will come out, if ever. LG appears, however, to have invested heavily in the much-hyped technology, and plans to hire 1,700 people to produce OLED displays, according to OLED-Display.net. The company will focus on TV panels rather than mobile-phone panels "because the larger the display, the more efficient the OLED technology", according to the LG executive.