We brought you news last week that Apple has a standalone TV set in the works -- well now an analyst has popped up to offer his 10 cents' worth. And he likey, to use the proper analytical term.
Brian White from Ticonderoga Securities says Apple's introduction to the TV market could 'reinvent' the product category, BGR reports. "We believe the TV experience is in need of greater simplicity and innovation, providing Apple with [an] opportunity to yet reinvent another product category and develop even closer ties with its customers," White wrote in a note to investors.
Ticonderoga uncovered evidence of the Apple set as far back as June, according to White. He said Apple stands to make $100bn from a smart TV. "For Apple, we believe the Smart TV market represents a significant new revenue opportunity for the company, while bringing Apple into a consumer's living room and providing the digital hub in a home.
"We believe a product could hit the market in the coming quarters, opening up a new growth category for Apple and driving sales of existing products that play into the Apple digital ecosystem."
It won't be short of a few bells and whistles, according to White. "In our view, features such as Siri, FaceTime, the App Store, iTunes and gaming are a natural fit for a full blown Apple TV, combined with potential new features and technologies in the future." He added deep integration with iTunes and iCloud is also to be expected, as is "unrivalled aesthetics," and Apple charging between two and three times as much as competitors' smart TVs. Sounds like Apple to us.
Gaming was the last area White touched on, noting Game Centre has 67m registered users, and Apple's TV could extend its offerings to the big screen.
Jobs told his biographer, Walter Isaacson, the Apple TV set "will have the simplest user interface you could imagine. I finally cracked it."
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Comments 3
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Peter Hudson 24 October, 2011 21:38
I can imagine a TV that has it's own App Store, web browsing, Siri. It would be amazing
anonymous 25 October, 2011 00:10
Apple TV will only be as good as its content and the present offer is restricted to anglophone countries i.e. USA, Canada & UK. Presently I own an AppleTV device in France. I am from the UK. I like to watch Hollywood and Mainstream Movies from around the world as does my family. Unfortunately with Apple in order to do so you have to use iTunes on a country of residence basis. As I said I live in France so I have to go to iTunes France where 98% of available titles are dubbed in French leaving 2% in Original language with Subtitles - And NOT Titles of recent years or newly released no sir, titles such as the original Clint Eastwood's Harry from 1972! We dont all want only French language even if we are French citizens do we @jcverdie ? I have contacted Apple and they do not seem to have a care about this nor an apparent place where this can be aired in a forum. If the Apple TV is attached by an umbilical cord to the iTunes of a Country then either iTunes needs to be revamped or Apple will find itself losing to Netflix and Hulu who will launch in Europe (unless of course they too follow the same stupid route of language localisation in a global international market). It is not a Whatever You Want, Whenever You Want TV landscape in OTT but merely old-fashioned silos of "uber-controlled distribution rights". This is what seemed to irk Steve Jobs and what #stevejobs wanted to see defeated!
anonymous 27 October, 2011 12:14
anything with the name apple on it will never get through the fromt door of my house they are greedy technical
dictators
who i would love to see fail