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Photos: Hands-on with new TVs from Sony

By Ian Morris on 28 August 2008, 5:19pm

Televisions

As we mentioned previously, Sony is having a good year with cool new products. After its IFA press conference we took a quick look around its booth and snapped some of the new Bravia TVs expected to be delivered by Santa this Christmas.

The most interesting product is the ZX1, a 9.9mm thick LED 'backlit' LCD TV, which takes a new approach to TV design, and means that there's plenty of scope to reduce the depth of the TV. This is achieved by having the backlight at the side and using some clever and top-secret jiggery pokery to diffuse and distribute the light.

The announcement that Sony would be producing a 'Motionflow' 200Hz television in the near future, called the Z4500, was an interesting one too. Here in Berlin there's a huge and mysterious advert on the side of the Sony Centre claiming that 'everything would be clear'. In reality, we don't see much of an advantage to 200Hz over 100Hz, especially given the magic number is 120Hz anyway -- because this is the rate to properly do 5:5 pulldown.

Sony managed to get a good reception here at IFA, and even some laughter over its new Starship Troopers Blu-ray, but that's a story for another time. Click through for pics of the new Bravia goodness. -Ian Morris

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