YouTube is giving users a chance to choose when to watch ads, as part of a test. On Monday, the Web's largest video site said users can choose whether to watch an advertisement at the beginning of a video or watch a few ads as their video plays. Those who choose to watch an ad at the outset will get to choose between ads.
Google continues to try to find the kind of Web video ads that please advertisers but don't alienate viewers. It's tricky process that can sometimes be painful for both the company and users. For instance, some of the ads that have appeared lately at the bottom of YouTube videos obscure much of the lower half of the frame.
"We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube," the company wrote on its blog. "We think giving users a say in the process helps our efforts."