Windows Blue will see Microsoft make changes to Windows 8 in response to customer frustration. Revealing sales figures for its latest version of Windows, Microsoft also confirms the Windows Blue update will arrive this year.
Windows Blue is "an opportunity for us to respond to the customer feedback that we've been closely listening to", says Microsoft's Chief Marketing and Financial Officer Tami Reller, officially confirming the update will arrive before the end of 2013.
Customers have been slow to warm to the bold new touch-focused look for Windows 8, the latest version of the venerable software found on the majority of computers around the world.
Reller runs the numbers in a new blog post, revealing that in its first six months Windows 8 has now sold over 100 million licenses. But that includes everybody buying a new computer with Windows 8 built in, and doesn't tell us how many people have actually taken the plunge and voluntarily updated to Windows 8 off their own bat.
Manufacturers of PCs have even gone so far as to blame Windows 8 for poor sales of PCs, while Microsoft's profits fell during the Windows 8 and Surface launch.
To woo cautious customers, Windows Blue -- set to be called Windows 8.1 when it arrives -- is reported to bring back familiar elements, like the Start button and a more traditional desktop instead of the new-look coloured squares.
PC is very much alive
Despite that, Reller defends Windows 8, claiming it leads the way into a new era: "PC is very much alive and increasingly mobile… the PC part of the market is rapidly evolving to include new convertible devices and amazing new touch laptops, and all-in-ones... and they are more affordable than ever."
Windows Blue will allow Windows to run on a wider range of devices, which is set to include smaller tablets.
Windows 8 comes in two flavours: the stripped-down, tablet-focused Windows 8 RT found on the 10-inch Microsoft Surface, and the full-fat version found on laptops, PCs and pricier tablets such as Surface Pro.
Have you switched to Windows 8? What do you think? And what should change in the Windows Blue update? Tell me your thoughts in the comments or on our Facebook page.