Described by Amazon.co.uk as "undoubtedly the biggest software release for many years", yesterday's pre-orders for Windows 7 have been more popular than a set of loving parents at a bankrupt orphanage.
Within a matter of hours yesterday, Amazon's pre-orders appeared to have sold out entirely. DSGi, which owns PC World, Currys and Dixons.co.uk, later announced that Windows 7 "has become the fastest-selling software operating system package" for the company.
In fact, DSGi went a step further, announcing that during the first 12 hours of availability, the number of orders placed for Windows 7 exceeded 25 per cent of the number of Windows Vista sales during the last year.
But let's not get too excited, okay? The reason for all these sales is to do with the enormous discounts -- up to 70 per cent off RRP -- offered to retailers, not because everyone and their grandmothers were pant-wettingly excited over the thought of a new version of Windows.
By the way, if you've no idea which of the six versions of Windows 7 you should be looking to buy, we published a hefty guide to all six editions yesterday.