Sky customers with Android gadgets can now get on-demand TV and movies on their smart phones or tablets, with Sky also confirming that support for Android 4.0 Ice Cream Sandwich is coming at the end of July.
The provider said Mad Men and foot-piercing Norwich broadcaster Alan Partridge would be among the on-demand highlights for Android fans.
Catch-up TV and movies come via Sky Movies, Sky 1, Sky Atlantic, Sky Living and Sky Arts 1. Sky is promising 'hundreds' of on-demand movies to while away hours on the sofa you might otherwise spend painting watercolours or getting back in touch with old friends.
Fans of Google's green robot can now view their Sky package and bill using the app, making it easier to evaluate whether all the cash you're forking over is worth it.
Outrageously, Sky Go for Android doesn't yet support Ice Cream Sandwich, with Sky telling us in April, "If existing Sky Go users choose to upgrade to V4.0 they will not be able to stream content through the Sky Go app for the time being."
Support is en route though, with Sky confirming that Ice Cream Sandwich-enabled phones and tablets will work with the Sky Go app from the end of July -- just in time for Android 4.1 Jelly Bean! The Samsung Galaxy Note and Galaxy Nexus have also been added to the list of Sky Go-supported smart phones.
I'm off to give myself a pat on the back for not using the word 'content' once in this story. Apart from just now, which didn't count.