iTunes bleeds musicians "like a digital vampire Northern Rock," according to The Who's Pete Townshend, the Guardian reports.
Speaking on Monday night at the inaugural John Peel Lecture, broadcast live on BBC 6 Music, Townshend said Apple should be doing more to support new musicians by hiring talent spotters to offer financial and creative support.
The Chiswick rock legend compared music to the banking industry, saying, "Is there really any good reason why, just because iTunes exists in the Wild West Internet land of Facebook and Twitter, it can't provide some aspect of these services to the artists whose work it bleeds like a digital vampire Northern Rock for its enormous commission?"
Apple should give away free computers, software and training to the 500 artists it felt most deserving, as picked by 20 A&R people it'd hired from the fledgling music industry, Townshend recommended. He described them as "20 John Peels" working for iTunes.
He also wanted iTunes to have a place for artists to share their music, "like a local radio station".
Townshend said his "inner artist" thought Steve Jobs "one of the coolest guys on the planet", but also said he had previously wanted to "cut off part of his anatomy related to reproduction". He said that Jobs, while having done some amazing things, didn't understand the creative world.
Townshend also hit out at people who download music without paying. "If someone pretends that something I have created should be available to them free... I wonder what has gone wrong with human morality and social justice."
He said pirates who thought artists would eventually get paid somehow were in denial. "I once suggested that people who download my music without paying for it may as well come and steal my son's bike while they're at it," he added.
Is Townshend right about iTunes and file sharing? Or an addled old rock dinosaur who doesn't understand the modern world? Let us know in the comments section below, or on our Facebook page.

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anonymous 1 November, 2011 08:39
The piracy bit sounds about right, but the rest reeks of a very bitter man...
Rich Trenholm 1 November, 2011 09:51
Sweet. What kind of bike is it?
Naryan 1 November, 2011 10:50
I agree with everything he said... except one thing. I'm sure Steve Jobs understood the creative world just fine, I'm also fairly sure he was an ***hole. That's why he did the things he did.<br />
Or you could look at it the other way and say that he didn't understand anyone, which was probably true to an extent as well.
anonymous 1 November, 2011 11:48
Hang on so he thinks that Apple should give things away to musicians for free, but that musicians should get paid for everything they do?
Sounds to me like someone has a case of hipocrititis.
anonymous 1 November, 2011 11:56
As last comment, what a **** hypocrite. Clearly it's wrong for a company like Apple to bleed musicians dry on their massive commissions; but for major record labels and super rich musicians to squeeze every last penny out of their back catalogues with outdated distribution models is obviously not the same thing at all.<br />
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I think I might go seed a The Who Discography torrent now just out of spite.
anonymous 1 November, 2011 13:07
Oh, right, so does Pete Townshend have some credibility now?
John Ogden 1 November, 2011 16:09
Pete has a good point, anything the apple group does costs ££££££!
anonymous 1 November, 2011 16:26
Most of us do a days work and get paid for it once. Musicians do a days work and expect to get paid for it over and over and over again.
Ryan J Pattinson 1 November, 2011 19:09
im glad he said this lol
anonymous 1 November, 2011 21:28
I disagree with Townsend. Ha ha! I think Apple should just sell their "devices" for $.99 cents since they have such hard-ons for that price-point. The iPod itself should cost 99 cents, not a penny more. The iPad, too.
You think I'm lying? It's true Apple should sell iPads for 99 cents and make up for it in volume! They'd sell BILLIONS and get new customers, too! They'd make more than they're making selling it at the price it's at now, that's for sure! Hell, I'd buy one myself if it was a buck. Hell, I wouldn't hesitate to cough up another 99 cents to buy an iPod/iPad/Mac bundle.
OMG, they could just knock the price of their iPods down to a PENNY and make up for it in sales volume! They'd earn more profit than selling at the $400 price point. If it's FREE I won't hesitate to snap it up but frankly if I had to pay a whole 99 cents I might hesistate or put it on a "wish-list" or something.