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Google to tweak search to end FTC probe, report says

For two years now, the Federal Trade Commission in America has been looking into how Google uses its search engine. It seems the investigation could be about to draw to a close, with Google making some changes to how its search operates, Politico reports.

According to the report, Google will alter how it uses "snippets". These are bits of text taken from other sites (like Yelp and TripAdvisor) and used in search results. Which could appease Yelp and others, who took Google to task for allegedly using their text without permission.

Google will also make it easier for companies to port their advertising campaigns to rival search engines. This is all according to unnamed sources in the Politico report.

It's not over yet though. Google's rivals might not be too happy with the search giant making these slight changes, and could take the case to the Justice Department. The European Commission is also carrying out an investigation of its own, so we could see a completely different outcome here in the UK and through the rest of Europe. The big G isn't out of the woods quite yet.

Google is also said to be close to settling with the FTC concerning patent infringement. According to Reuters, the search giant won't use its patent library (which has swelled since it bought Motorola) to block any products it believes infringes its intellectual property. Google previously used these patents in court cases the world over, though doing so is coming to be seen as anti-competitive.

As well as allegedly using other companies' text without asking permission, Google was accused of bumping its own services above others' in search results. This would force others to take out more adverts on the search engine to appear more visible, and hence mean more cash for Google. Eric Schmidt denied the allegations.

Do you think Google is sticking to its "Don't be evil" mantra? Let me know in the comments, or on our Facebook page.

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JohnsonDion1's avatar

JohnsonDion1 16 December, 2012 12:42

I wish google was just a search engine and nothing more than that with just a few ads running down the sides. Ever since google entered other markets they have been screwing up how much companies can charge for their products and they have been destroying competition purely on price and not on the actual quality of the product. I hate that for me to have a youtube account I have to have a google+ account and a gmail account and now there is more advertising than ever on google and youtube. I really don't like google at the moment and if it wasn't for youtube I would not be using any google products at all.

Peter Hudson's avatar

Peter Hudson 16 December, 2012 19:19

Totally agree with JohnsonDion1, Google have ruined Youtube with advertising.

CaptainPicard's avatar

CaptainPicard 17 December, 2012 00:02

I believed Google's influence on the world has been positive. Even though I hate the YouTube ads and adverts in general, they need to make money somehow? And what markets has Google destroyed or ruined or stopped them producing quality products?? And you don't need a Gmail account to have a YouTube account.

I admit I'm mostly a Google fan, it has done some things wrong as the article above states, which company hasn't? But I believe its influence as a net has been positive.

Bassam Al-Mawry's avatar

Bassam Al-Mawry 17 December, 2012 08:11

The Internet would be dull without Google.

anonymous's avatar

anonymous 17 December, 2012 10:08

You can't really blame them for the advertising - they're not a charity and running all those servers and the storage required to host millions of videos does not come cheap!!!

Would you rather pay a subscription along the lines of netflix to do away with the ads? Didn't think so

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