The BBC has vowed to make six online-only short films over the next two years, that will live on the corporation's online service rather than being broadcast on TV.
The films themselves will be drama-based, and will be streamed exclusively over the Beeb's popular iPlayer catch-up service, viewable on all manner of gadgets from tablets, smart phones, smart tellies and laptops.
"Audiences will be able to discover, share and enjoy these dramas whenever and wherever they chose," the BBC's Hilary Salmon stated. It's not clear when the short films will air, but as they've just been commissioned we could be waiting a little while.
The move is a joint venture between BBC Three and BBC Drama, so I wouldn't be surprised if the films themselves are focused on those perennially pesky young people that the Beeb's third channel is aimed at.
The BBC's decision to produce streaming-only video follows subscriber service Netflix's release of House of Cards, a high-profile TV show that's only available online via the red-hued service.
It's less unusual for the BBC to make streaming-only TV of course, as it's already in the business of producing programmes. The Beeb's plot to "showcase more exclusive content" on iPlayer is more evidence however that television is increasingly moving online.
Unlike Netflix, the BBC allows iPlayer programmes to be downloaded, so if you have a compatible device like a laptop or iPhone, you could store these upcoming mini-movies to watch offline. Android devices are yet to get offline downloads, sadly.
How often do you watch iPlayer? Do you prefer on-demand telly, or more traditional viewing? Let me know in the comments or on our Facebook wall.