Apple has agreed to refund a Bristol family after their son racked up a whopping £1,700 bill for in-app purchases on a game from the App Store, Eurogamer reports.
Five-year-old Danny Kitchen, from Warmley, near Bristol, told his dad he needed his passcode to get the free Zombies vs Ninja app. His father Greg handed it over, but Danny promptly set about buying all kinds of in-app extras, working his way through £1,710.43's worth in just 10 minutes.
Danny's mum Sharon only found out about his spending spree the next day, when she saw emails from iTunes itemising exactly where the money had gone. Her credit card company also got in touch to query the payments.
Danny's parents say they thought because the app was free, no money would change hands. "[Danny] kept saying it was a free game so my husband put in the passcode and handed it to him," Sharon Kitchen told news agency SWNS. "It worried me when he asked for the password but [when] I had a look at the game it said it was free so I didn't think there would be a problem."
Among Danny's purchases were items costing £69.99 a pop, such as 12 '333 keys', seven '333 ecstasy bombs', and five '9000 darts'. This on a game that says it's suitable for nine-year-olds.
Danny himself claims he thought the in-app purchases were free.
Apple finally agreed to give the family a refund, after three days of correspondence. The Kitchens had to hand over "so much information" according to Greg, 44.
An Apple spokesperson said it was up to parents become familiar with the parental controls on devices like the iPad. "All iOS devices (iPad, iPhone and iPod touch) have built-in parental controls that give parents and guardians the ability to restrict access to content e.g. Internet access and age-related content such as music, games, apps, TV shows, movies etc," they said.
"Parental controls also give parents and guardians the option to turn off functionality such as purchasing from iTunes and the ability to turn off in-app purchases.
"Our parents' guide to iTunes details the steps and measures parents and guardians can take to make sure younger players have access to the right content. The first thing we recommend you do is not to share your password."
You can find out more about parental controls for iOS devices here.
This morning, Sharon Kitchen told BBC Breakfast that "learning processes" were required to help stop incidents like this happening again. "Having five children, I do need to take up some learning processes to stop this happening again," she said. "Apple has been amazing and has given us step-by-step instructions."
She said the family use the iPad for all sorts of activities, including educational ones, so it was hard to monitor exactly what Danny was doing on it at all times.
Families overseas have been just as confused over in-app purchases, with Apple agreeing to pay out $100 million in the US to settle a lawsuit concerning similar cases.
Should Apple and other tech companies make it more obvious that you're spending money within an app? Does the App Store system need overhauling? And have you been stung before? Let me know in the comments, or on Facebook.
Image credit: SWNS

Comments 18
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anonymous 1 March, 2013 12:04
IVF has a lot to answer for - the poor kids folks will be dead before hes old enough to drink!!
Peter Hudson 1 March, 2013 12:17
What's with the headline? Apple were under no obligation to give them their money back. The headline should be "Apple graciously refunds idiots their money"
DanielPrice91 1 March, 2013 12:34
Agree with Peter. The price is always shown on the in app purchase. Apple have the right to refuse a refund but didn't. Change the headline
Peter Hudson 1 March, 2013 12:35
You can go into the restrictions section and restrict in app purchases completely.
anonymous 1 March, 2013 12:40
I'm all for people being responsible for their own actions, but it shouldn't be possible for a game suitable for a 5year old to rack up such excessive costs and blatant robbery, apple are rich for a reason to you know.
anonymous 1 March, 2013 12:44
the real story is that apps are allowed to be targeted at children with ridiculous pricing of in app purchases.
Damien2501 1 March, 2013 12:45
This is good news from Apple and to be honest I don't they should have refunded him, Apple clearly have safe guards in place to stop this from happening.
But Apple (and maybe Orange) should refund this guy:
http://www.bbc.co.uk/news/uk-england-essex-20937644
anonymous 1 March, 2013 12:46
What I cannot understand is how a game intended for young children can possibly have so many add-ons that a child can run up a bill of this size. I automatically ignore any 'free' download from Amazon for my Kindle Fire which refers to in-app purchases.
I still remember the Simpsons episode when Lisa runs up a major iStore bill and Steve Jobs tells her that the motto was "No Refunds"
anonymous 1 March, 2013 12:54
I'm far from being a fan of the iCult, but in this case the problem is the parents. As the father of a young child I would _never_ give them free access to the internet and (effectively) my credit card. As stated, this young child told his father that he was downloading an app. The father didn't even check the app first (ie. age restrictions and suitability) and then gave the child his password. Epic fail dad, and you should be liable for the full costs...
anonymous 1 March, 2013 13:03
The first rule in life i learnt at a young age is nothing is free. Free games are never so; and quite frankly this could have been a valuable lesson for the boy growing up. And a lsson for the parents who should have actually inquired more into the activities of their children playing these apps
anonymous 1 March, 2013 13:11
I dislike apple a lot but agree the headline should be changed, it's not Apples fault so why should they take the flack for it...
anonymous 1 March, 2013 14:10
it was only £1700 for goodness sake. When did Jennifer Saunders run out of money?
anonymous 1 March, 2013 15:01
I agree with others. It is not Apple's responsibility to bail out idiocy. Though many probably think they should protect idiots from their own foolishness.
'Hey, dad, can I have the key to the gun cabinet'
'Sure why not'
cue ranting at cabinet makers...
anonymous 1 March, 2013 16:51
Stupid stupid stupid parents 'nuff said
anonymous 1 March, 2013 17:11
The headline of this article is misleading because it almost sounds like apple are the bad guys here.
What a way to grab attention though! Cheeky
anonymous 1 March, 2013 18:35
Yes. I have been stung pretty badly. I've used my virtual credit card for purchasing apps on both my iphone and my MacBook pro.But unfortunately after around 3 days i receive messages that say i've unsettled bills and need to pay them "AGAIN !" before making more purchases.
This resulted in me creating a large number of apple IDs for making new purchases.
anonymous 1 March, 2013 23:14
My god you can just see the intelligence oozing from them parents. Idiots!
siarad 5 March, 2013 10:19
When is a free download not free to use: very often, it's the new Internet morality.
This is like buying a car & then can't drive it away until we buy wheels!
The difference is in the UK, unlike the USA, we don't have so many tricksters so we trust what we see, changing of course as we become more familiar with USA morals as our banking sector shows with it's trickster mis-selling.
No wonder there are so many lawyers in the USA.
Apple didn't have to refund but it's good business so to do & a salutary warning.