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The unGoogle-ables: They didn't see the Internet coming

By Rich Trenholm on 30 April 2009, 1:24pm

All aboard! With One Railways.

Can you Google them?

Not now you can't. Because it was too stupid in the first place.

Who are they?

In 2004, the rail services operated from London's Liverpool Street by Anglia Railways, First Great Eastern and the West Anglia division of WAGN were acquired by National Express and rolled together to create one railway. One Railway, d'you see? Synergy.

What were they thinking?

They were thinking about brand synergies, probably, although the timing of National Express' takeover of the franchises -- on 1 April -- suggests the whole thing could just have been a joke that got out of hand.

Did it do them any harm?

The re-branding to One led to the utterly ridiculous situation that station announcements, which previously said things like "the 12.20 Anglia service to Bagshot is now leaving platform 3..." became "the 12.20 One service..." National Express swiftly re-rebranded the rebranded company as -- wait for it -- National Express.

Top hit for One?

A Web-hosting company.

How do we find them?

In a sign of how Google is actually reading your mind, scrolling down a bit leads you to 'See results for: one railway', and the first result is National Express.

Image: Oxyman

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