Pop performer and fan of rotating chairs Will.i.am has divulged some scintillating details regarding his upcoming gadget accessory range, including retina-searing colour schemes and a wince-inducing price tag.
The magnificently named i.am+ foto.sosho camera is more full stops than f-stops, and clips snugly around an iPhone. It'll feature four different models that offer different lens types, the Telegraph reports.
Lenses on offer include standard, fish-eye, wide and zoom, and options will be available for the iPhone 4 and 4S, as well as the more recent iPhone 5.
Owners of the most recent Apple smart phone will have to hold fire however -- while the iPhone 4/4S-compatible foto.sosho is out on 6 December, the iPhone 5 model won't ship until next year. It will have a new sensor and flash though apparently, so y'know, swi.ngs and ro.unda.bouts.
'Contemporary' and 'vintage' models are available, with the contemporary option selling for £199 and the gold-trim vintage offering priced at -- wait for it -- £299. That pricier model also has a slide-out keyboard, which will have to dispense chocolate and massages in order to justify the monster markup.
An accompanying app will offer Instagram-esque filters and social sharing capabilities, so all your Facebook friends can see you spent at least £200 to take old-timey pictures of your lunch.
The gadget transforms your iPhone into a 14-megapixel snapper, so it'll be interesting to see if the new sensor and lens do actually beef up image quality. Brilliantly, Will.i.am says the gadgets were developed at "the cost of two DJ gigs", possibly overestimating the average punter's grasp of live music financials.
The brash gadgets will be available exclusively from Selfridges. Are you tempted? Tell me in the comments or on our exquisitely punctuated Facebook wall.
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Comments 13
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anonymous 28 November, 2012 19:11
Looks hideous. I'd be embarrassed to be seen with it
anonymous 28 November, 2012 19:18
Obviously a fake
anonymous 28 November, 2012 21:22
for that price £199 i could get a decent little camera instead of a clip for a phone......pricing wrong plus looks HORRIBLE
anonymous 29 November, 2012 08:32
It looks terrible
It is way overpriced
It is a fashion statement
It will sell by the bucket load to the iFune types
jopov123 29 November, 2012 09:08
£299 for the 'vintage' model ? IF I was going to pay that sort of money I would just add another £94 and get the new Samsung Galaxy camera from amazon but no doubt some 'fashionable' types will get it just because Will-I-Don't-Have-Talent has designed it.
anonymous 29 November, 2012 09:09
How long till he brings out the iPad model for 499?
Elliot Slade 29 November, 2012 11:38
Could buy a decent camera for that price, again this is one of those for show items that people just cannot resist buying as it's from some overrated "artist"
anonymous 29 November, 2012 12:17
to be fair not a bad idea but the price is ridiculous. i'd def be interested at £50 depending on the enhancements it offers.
anonymous 29 November, 2012 16:08
Some muppet will buy it. After all they have to make Bach the £1.50 it cost to produce these. :-P
James Skinner 29 November, 2012 16:19
On his new music video Scream & Shout :D
anonymous 29 November, 2012 22:49
overpriced and ugly.
many people will buy this as it is by will.i.am
you could but a proper camera at that price, its outrageous
anonymous 30 November, 2012 09:40
Please nobody buy this. If we all just ignore him maybe he will go away.
anonymous 30 November, 2012 15:01
I always thought will.I.am was a twat now he's confirmed it, I really do think you would have to be stupid to buy one of these but I guess that's who he has aimed it at lol