Why do humans get so passionate about something as relatively simple as a smart phone operating system? In the latest episode of Adventures in Tech, we enlist the help of a bonafide psychology pro to find out.
Hit play on the video below to delve inside the murky depths of the human mind, and find out the stone-age group behaviour that changes the way we perceive those around us.
Why do you think we care so much about our operating systems? Let me know in the comments, or on our Facebook wall.