Looking at the iPhone now, it's hard to think how it was originally conceived. How do you go about asking a team to come up with one of the world's most iconic gadgets?
Steve Jobs didn't mention apps, or media, or even a touchscreen. "His [charge] was simple," former iPhone product marketing manager Bob Borchers said during a recent lecture at a California school, AppleInsider reports. "He wanted to create the first phone that people would fall in love with. That's what he told us."
So where do you go from there? Borchers -- now a venture capitalist at Opus Capital -- was just as perplexed. "Now if you're an engineer, like I am by training, you're like 'what does that mean?'" he said. "But he was right. The idea was, he wanted to create something that was so instrumental and integrated in peoples' lives that you'd rather leave your wallet at home than your iPhone."
Jobs did elaborate somewhat, saying the device had to be a revolutionary mobile phone, the best iPod to date, and also let owners carry "the Internet in their pocket". There was no talk of apps (indeed, Jobs was initially against third-party apps), GPS, video or photography, or voice integration.
The iPhone almost shipped with a plastic touchscreen, until Jobs expressed concern at the last minute it would scratch too easily. The team improvised, and convinced Corning to resume production of its then-abandoned Gorilla Glass. Borchers also commented on Apple's insistence it would sell the handset and not give over all power to network AT&T.