Nokia has taken aim at Apple in an advert for the Lumia 925.
In the ad, we see a man stumble upon a street full of zombies, shuffling with their inimitable gait. And they're all using iPhones, unlike the main protagonist, who's wielding a snazzy new Lumia 925 (and a rather dodgy undercut). Not only is Nokia labelling all iPhone-owners as brain-dead zombies, unable to think for themselves, it's also having a poke at the Jesus Phone's photographic skills. I've embedded it below, so you can have a butcher's.
The tagline at the end reads: "The best pictures in any light. Even without the flash." So not only is Nokia saying iPhone owners can't think for themselves (and may well end up noshing on someone's brains for tea), it's also saying that any pictures they take will give their subjects severe red-eye and pale skin. Not unlike the undead.
Also in the ad, we get a glimpse of the 925's Glance Screen, which shows the time all the time.
The 925 is Nokia's latest flagship, and is on sale now. It features a 4.5-inch screen and 8.7-megapixel camera -- impressive, but nothing compared to what Nokia will launch next month. It's sent out a teaser for an event on 11 July, when it's expected to launch its Lumia EOS camera phone. With Nokia touting '41 million reasons to be excited', only a fool would bet against the EOS featuring the same 41-megapixel camera as found in the 808 PureView.
Nokia isn't the first company to slam Apple in an advert. Samsung has waged an entire campaign against the Cupertino company, one such ad you can see here.
Nokia and Microsoft have even put themselves above the whole fanboy war before, with this advert -- which makes Nokia's latest ad a bit of a U-turn.
What do you make of the Nokia ad? And what do you think of companies laying into each other in adverts? Below the belt? Or a bit of harmless fun? Let me know in the comments, or on Facebook.