Smart phones powered by Ubuntu software were set to launch in October this year, but have now been put back until the first quarter of 2014. That's a delay of a good few months, not to mention a whole year of new Android smart phones and a new iPhone, no doubt selling like hot cakes -- making it much harder for rival platforms to establish a foothold.
A delay of this size can cause problems for new or niche platforms -- just look how Microsoft's Windows Phone is struggling to establish itself having come late to the smart party.
A high-end phone is promised from a big-name manufacturer, potentially challenging the op-end smart phones arriving this year.
Ubuntu OS for smart phones is a new operating system based on the popular Linux distribution. There's also a version for tablets, the idea being that the different versions are coded closely enough to allow apps and features to work across your phone, tablet and computer. Although phones powered by Ubuntu won't appear until next year, the software will still be available in October.
Is Ubuntu going to miss the boat? What do new platforms need to do to force their way into the crowded market? Tell me your thoughts in the comments or on our Facebook page.