T-Mobile is lining up a new two-year tariff called the Full Monty -- nothing to do with former steelworkers getting their kit off and everything to do with unlimited Internets, calls and texts.
The operator hopes the 24-month contract, starting at a not insubstantial £36 per month and rising to a seriously substantial £61 per month, will convince first-time smart phone users to take the plunge and shed their mobile Internet inhibitions. The tariff is due to land on 1 February.
To persuade smart phone-a-phobes to get their featurephone kit off and forget their first time smart phone nerves, T-Mo claims to be offering truly unlimited Internet access -- with absolutely no fair-usage policy at all, according to Ben Fritsch, head of propositions (giggle) at T-Mobile UK.
There are absolutely no limits on streaming or downloading either -- suggesting T-Mo has learnt its lesson after getting its fingers burnt earlier this year when it halved data limits on some of its plans, telling customers: "If you want to download, stream and watch video clips, save that stuff for your home broadband."
Tethering is also supported by the Full Monty and there's unlimited Wi-Fi via T-Mo hotspots and BT Openzone's hotspot network.
Calls and texts are also unlimited across the four price brackets with the sole exception of the cheapest tariff, £36 per month, which does limit calls to other networks to 2,000 minutes. So only around 33 hours of yaking to your mates each month then.
Superb smart phones bundled for no extra cost on the cheapest Full Monty include the 8GB iPhone 4, the Samsung Galaxy S2 and the HTC Sensation XE. On this tariff a 16GB iPhone 4S costs £99 up front -- but on the £46 per month plan, the 16GB iPhone 4S is free (or £29 on the £41 per month plan).
On the most expensive tariff, £61 per month, T-Mobile is bundling in the 32GB iPhone 4S at no extra charge.
Existing T-Mobile customers can tap into the Full Monty if they're entering their upgrade period of if they agree to migrate to a more expensive plan.
Unzipping the Full Monty at a press event in London this morning, T-Mobile's Fritsch said nearly nine in 10 contract phones it sold last year were smart phones -- describing smart phones as a "mass-market phenomenon".
The operator will also be launching an Android app next month to make it easier for Full Monty users to connect to Wi-Fi hotspots via a one-click sign-in process.
Are you up for the Full Monty? Or are you getting an eyeful of a more attractive deal elsewhere? Whoop and holler in the comments, or over on our completely starkers Facebook page.