That price is for the SIM-free, unlocked handset from online retailer Clove. That's substantially cheaper than the £430 price tag at Expansys. The phone will also be available for less money, or even free, on a contract from assorted networks. Still, buying a phone SIM-free will usually work out cheaper if you add up the total cost of the contract, even if it is a big outlay up front.
The Neo offers a chunky 8.1-megapixel camera with an f/2.4 lens. It draws on Sony's camera and television expertise, packing an Exmor R CMOS sensor and a display that uses the company's Bravia picture technology. The phone also has an HDMI connection.
The screen measures 3.7 inches, and the Neo runs on a 1GHz Snapdragon processor. It'll run Android 2.3 Gingerbread, with Sony Ericsson's own user interface added on top.
The Neo has been confirmed for several phone networks, including T-Mobile and Orange, which recently joined together to become Everything Everywhere. The phone comes in assorted colours, but the red version will be exclusively available through Vodafone.