Sony Ericsson announces the W760i, Z555i and W350i

Next in the lineup is the Z555i, a fashion phone that according to the press release is designed to "reflect your look and attract attention". We're not sure about this one -- it seems to only offer a glossy front section with a hidden display and falls short in the camera and connectivity areas. Hopefully it won't be too expensive and could make a stylish pay as you go offering, but we'll have to wait and see.