Like the guy who turns up at 11pm just to drink the dregs of the punch bowl, Sony Ericsson has lurched into the app store party. On Wednesday the company announced it will add applications to its suite of PlayNow arena services, following the likes of Apple, RIM, Nokia, Samsung and Palm.
The Japanese-Swedish outfit is inviting developers to submit their applications from 1 July. These apps will initially be based on Java and Symbian software, with "additional platforms" (Android perhaps?) expected in the later part of this year.
The PlayNow arena, a service that lets users download music and movies, is currently available in 13 countries and supported on 38 Sony Ericsson models, including the W995 Walkman. Other than that, there's scant information on what Sony Ericsson will be getting as a cut for paid apps, or when users will be able to start downloading programs.