Samsung's offering anyone in the UK who buys a Galaxy device a free app that transfers your contacts and data over from an iPhone.
The free app is called Easy Phone Sync, and transfers contacts, messages and photos, as well as any DRM-free music and video. It does this using an iTunes backup created on your computer.
There are two parts to the software, so as well as having the app on your Galaxy phone, you'll need to install some software on your Mac or PC. Currently the tool is only available on certain Samsung Galaxy mobiles, and can only be used in the UK.
Transferring data using the app means you'll be able to continue using iTunes to manage your tunes, podcasts and videos, which is handy for anyone who's heavily invested in Apple's desktop software.
Offering the app is a smart move, as feeling like you're already knee-deep in one manufacturer's software and apps is a serious obstacle to trying a new operating system. The news will be welcome to any iPhone owners who have been curiously eyeing Samsung's latest Galaxy S3 smart phone.
In a statement, a Samsung exec said, "We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn't use iTunes to manage their content."
Samsung's new boss recently said the company needs to improve the software it offers. The Galaxy S3 is nigh-on unbeatable when it comes to processing grunt, and offers a brilliant 720p display, but I think Samsung has work to do if it wants to pull ahead of Apple's app-laden iOS platform.
Are you an iPhone owner thinking of abandoning Apple? Or are you already hanging out in Samsung's camp, roasting marshmallows and telling ghost stories? Let me know in the comments or on our Facebook wall.
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Comments 10
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professerclever 22 June, 2012 18:20
And what about the hundreds of Apps that I purchased for IOS. They cost a lot of money!
Leszcz 22 June, 2012 19:37
Samsung should obviously purchase them for you again! And write the ones that aren't cross platform yet...
anonymous 23 June, 2012 08:11
It is ok for Samsung UK to Sync, what about Australia, are we on another planet.
anonymous 23 June, 2012 16:09
Who the hells going to swap an iPhone for a Samsung?
anonymous 24 June, 2012 01:55
Nice try Samsung. Come back when I can install IOS6 on your phone and use all the apps I want, and we might have a deal
Mugen13 24 June, 2012 04:46
Good move by Sammy. I personally know lots of potential consumers that don't switch because of that. The galaxy S3 is a good offer and this should make it even more appealing
anonymous 24 June, 2012 07:59
Just swapped from a 4s to an s3. At first the s3 seemed much better and is far more feature rich than my old apple handset. After a while though the s3 has started to respond slower to requests. It's 4 cores don't seem to make a difference on that. The s3 is a cool phone, but the hardware and software don't work as well together as apple products. Shame, but true.
paulray20 24 June, 2012 18:32
Just in case you did not know, Samsung makes the retina screens, gorilla glass, SDD's and micro-chips for Apple. Which makes me wonder, what does Apple actually make themselves??? Lets also keep in mind that Foxconn also assembles all of the Apple products in wage slave camps in China.
anonymous 24 June, 2012 18:50
Have tried this..... DRM stops you transferring 99 % of your iTunes library as I have purchased most of my media via iTunes.
So realistically this is no use to most iPhone /apple users.
All you can do is purchase 3rd party converters to take the DRM of at a small cost and great time to do.
anonymous 25 June, 2012 12:51
Why do people buy stuff through itunes? As above says its all DRM. I was happy to ditch apple, most of the bought itunes apps i had turned out to be free on android anyway. The whole system is free, use the phone as a USB drag and drop no extra software needed? People say apple is simple but itunes is ultimate in non-simplicity when drag and drop is all that is needed. S2 and never looked back.