The hotly anticipated Samsung Galaxy S4 has been tipped once more to make its grand debut in March, with fresh rumours suggesting we may be less than a month away from seeing Samsung's next flagship.
Secondly, the Verge reports that it has confirmed 14 March is "definitely" the date we'll clap eyes on the S4, claiming to have confirmed the date with "sources familiar with Samsung's plans".
The date is one day earlier than the last rumoured launch date for the Galaxy S4, which was 15 March. A "trusted insider" was cited at the time, claiming that Samsung would be revealing its new, mysterious mobile at a bespoke event, rather than a trade show.
If the Galaxy S4 is shown off on 14 March, that would mean it arriving a month earlier into the calendar year than the Galaxy S3, which was unveiled on 3 May.
Assuming Samsung puts the same amount of time between announcement and sale as it did last year, that would mean the Galaxy S3 had been on sale for less than a year before being replaced by a newer model.
That's not much time, and with the Galaxy S3 making Samsung big piles of cash, I suspect the South Korean firm will want to keep its new smart phone on sale for as long as possible before introducing a successor.
Then again, Samsung could be aggressively trying to get as much of a head start on Apple as possible, giving the S4 more time to win over shoppers before the next iPhone is revealed, likely in the autumn.
Will you buy Samsung's next phone, or has another manufacturer caught your eye? Let me know in the comments, or on our Facebook wall.