Samsung has held its Samsung Galaxy S4 aloft, introducing it to the tech world like a tiny electric Simba -- but what were the smart phone steps that led to the 5-inch wonder we'll shortly see lining shop shelves?
Click play on the video above as we investigate the evolution and history of Samsung's Galaxy S phones, as well as pondering where the popular series is headed next.
In June 2009 Samsung's first Android phone was released. The i7500 was also known as the Samsung Galaxy, and had a 3.2-inch display and a 5-megapixel camera.
We gave the Galaxy four stars in our review, but weren't impressed with its boring appearance and lack of multi-touch. When it came out, Apple was already onto its second iPhone, so there was plenty of catching up to do.
One year later though, Samsung had made a lot of progress. The Galaxy S kicked off a new line of high-end smart phones to distinguish Samsung's best efforts from its mid-range mobiles, and blew us away with a 4-inch Super AMOLED display.
That doesn't seem like much by today's standards, but a few years ago it was an absolutely massive screen -- an early indicator of Samsung's lust for bigger and bigger phones.
Fast forward one more year, and it's time to meet the Galaxy S2, which treated phone shoppers to a 4.3-inch screen and a shockingly powerful 1.2GHz dual-core processor. This was the phone that established Samsung as a serious contender to the smart phone crown.
Following the S2 was the oval-shaped Galaxy S3, which impressed with a fresh design and powerful quad-core processor. More importantly though, this mobile cemented Samsung's style -- high-end hardware combined with an overwhelming number of apps and software features.
It's a trend that continues with the Galaxy S4, and doesn't look to be going away any time soon. What's next for the Galaxy S range? Who is Samsung's biggest rival? Watch the video above, and let us know your thoughts in the comments or on our Facebook wall.