You can pre-order the pink S4 now for delivery in early January. It's only available from Phones 4U for now and throughout the first month of the new year.
Pick up the pink phone for free on contracts across various networks from £33 per month, or from £38 for a 4G deal -- the latter of which also gets you a free wireless speaker worth £120.
The S4 comes in white, black, blue, brown, purple, and red in different countries around the world, with a gold version in the UAE, Kuwait, and Qatar.
The past couple of days have also seen rumours of a new black S4, but Samsung is keeping schtum on the subject. And it's not just the head of the S4 series that's had a respray, with the S4 Mini also going pink recently.
What do you think of the S4's new hue? What's your favourite colour? Tell me your thoughts in the comments or on our colourful Facebook wall.