Is it a Google Phone? Is it the 3G iPhone? Is it something MacGyver put together using a matchbox and his pants? Nope, it's none of those, it's HTC's latest smart phone, the Touch Diamond, which aims to take a bite out of Apple's iPhone cake.
We headed down to its launch today to give it a quick once over and see if this Windows Mobile phone can keep up with the competition. We even took some photos so you can have a proper gander at it -- how thoughtful we are.
It's due out in June on all the major networks, so if by the end of this article you're burning to buy one, you're going to have to wait, but it won't be long and it will be available on your current network. Pricing has yet to be announced.
Click on the next page to see more photos of the Diamond and HTC's new interface -- TouchFLO 3D -- which aims to make using Windows Mobile a little more thumb-friendly.
Update: Read our full HTC Touch Diamond review.