No more four-digit product names: Nokia's latest Comes With Music phone is merely the Nokia X6. No XpressMusic tag (though that's probably what the X means), no confusing numbered monikers.
And on paper it's a well-specced phone: 31mm (3.2-inch) touchscreen, 32GB of internal memory, 5-megapixel camera with video recording, HSDPA, iTunes Plus downloads support, A-GPS navigation, Wi-Fi and stereo Bluetooth.
But specs have never been the problem for Nokia's touchscreen phones -- it's the software inside them and irritating resistive touchscreens that grind our gears into a fine metallic paste, and this looks no different.
We hold out hope this isn't just a 5800 in an admittedly pretty 14mm-thick shell, because if it is, we're just going to have to hate it. So please Nokia, let this be an XpressMusic phone we can smother in adoration.
It'll be on sale in the UK before the end of the year for around £400 SIM-free, and hopefully free on contracts. No matter how you buy it, it'll come with a Comes With Music subscription.