Nokia's teasing us, with a snowy video designed to get viewers all hot under the collar about a new camera phone.
The video -- which we've embedded below -- gives nothing away, but shows eerie high-resolution panning shots of beautiful icy scenes, with references made to 'pure detail', 'pure depth' and 'pure definition'.
The 22-second clip ends with the text, 'Get ready to capture a pure view', with what looks like a massive frozen lake. Very picturesque, but what could it mean?
Well, it's clear that Nokia's touting the camera prowess of its new mystery mobile, and the last phone that Nokia really pushed as a photographic genius was the Nokia N8, way back in 2010. The N8's Carl Zeiss lens did indeed make it a superior snapper, but its Symbian software meant it was a rubbish smart phone. Hopefully its latest effort will be spot-on in both areas.
Nokiapoweruser reports that Nokia is readying a successor to the N8 called -- wait for it -- the Nokia 808 pure view. The site reckons the 808 will be sporting the same design seen on the Lumia 900, and will be running on the Symbian operating system.
Then again it could be the rumoured Nokia 803, another Symbian device that's whispered to be sporting a huge camera sensor.
I'd love to see Nokia produce a Windows Phone device with a blindingly good camera to rival the iPhone 4S' brilliant snapper. The Lumia 800, while a cracking smart phone, hasn't impressed me much in the camera stakes.
Nokia's teaser video ends with the date 27 February 2012, meaning that all will be revealed during Mobile World Congress, a huge phone trade show that kicks off next week. We'll be present in force, so keep your browsers pointed at http://mwc.cnet.co.uk/ for all the news as it happens.
What would you like to see from Nokia's new mobiles? Tell me in the comments, or over on our Facebook wall.