For centuries, man's fascination with gold has produced all kinds of bizarre and wonderful objects. From sarcophaguses to Hummers, the list of things you can make or plate in shiny metal is practically endless.
Now even staid old Nokia has succumbed to the power of gold and created the Nokia 8800 Sirocco Gold, a re-release of the original 8800 Sirocco with an 18-carat gold-plated makeover.
This isn't the first time a mobile manufacturer has announced a gold phone -- you might remember the gold Dolce&Gabbana Motorola Razr V3, but unlike the V3, the 8800 Sirocco Gold costs about £700.
With only a 2-megapixel camera, Bluetooth and colour screen, you'd better love gold, because that's what you're paying for. While the Nokia Sirocco is a classy phone on the outside, the inside is rather disappointing.
There's no word on whether the Nokia 8800 Sirocco Gold will definitely be available in the UK, but given our large number of hairy-chested medallion men, we think there's a high chance it will. If you're gold-mad it's worth checking out -- but if it's features you're after, the Nokia N95 is better value for that much money. -Andrew Lim