Bad news Brits, Motorola's newest smart phone -- the much-hyped Moto X -- won't be coming to the UK.
The Google-owned company, which boasts that its new phone was designed and is assembled in the US-of-A, has confirmed that it's only bringing the X to the US, Canada and Latin America, with the rest of the world forced to watch on, jealously fuming.
Disappointing, but hope springs eternal -- if you head to Motorola's UK page, the company says "we're working on something new". Fingers crossed that means a European-centric treat is inbound.
Motorola has a history of focusing on the US, with smart phones usually arriving in the UK later, bearing the 'Razr' branding. I wouldn't be surprised if we see the Moto X show its shiny face in the distant future, but for now Motorola says it has no plans to bring its new toy to Britain.
In a statement, Motorola said, "We are firmly committed to building a portfolio of products in Europe that show the best of Motorola as a Google company, but at this time don’t have any immediate plans for Moto X to come to the region."
"Europe remains an important market for us", the phone-maker continued, "And we have exciting plans in the works. Although we can’t reveal specifics right now, this is just the start."
What are we missing, exactly?
Not much. Despite the huge hype surrounding the Moto X's debut, the phone itself is rather ordinary. It has a 4.7-inch panel, so it's not as big as monster-mobiles like the Galaxy S4, and the 1,280x720 pixel resolution won't be troubling Samsung's flagship either.
It has a 1.7GHz dual-core processor, though Motorola says the phone actually includes eight distinct processing cores. We won't know exactly how powerful it is until our US brethren at CNET are able to run the Moto X through their gamut of benchmark tests.
The real kicker is that the Moto X won't arrive running Android 4.3, despite Motorola being owned by Google, which holds the keys to the Android update locker. Instead it gets Android 4.2.2 Jelly Bean.
There are a few nice touches though -- you can say "Okay, Google" to fire up the Google Now app, and there are customisable wooden backplates you can opt for, too.
Are you gutted that we won't be getting the Moto X, or having looked at it, are you not bothered? Let me know in the comments, or on our Facebook wall.