We were recently contacted by a PR man so excited by what he was going to tell us, we actually thought he was going to pass out. But as he managed to string a few sentences together we realised what he was so excited by -- the Modu phone.
It might not look like much, but it's a very interesting concept with masses of potential. Better yet, it's not just a concept, this thing really exists and will be out later this year. So why are we so excited by a tiny phone with a strange looking keypad?
Think of this phone as a SIM or memory card. Imagine you could turn it into a multitude of different phones or devices, without needing to pay as much for those devices as you would if they were standalone products -- sounds interesting, right?
On its own, the Modu phone might not have a standard keypad, but it will still make calls. Put it into a 'sleeve' or 'jacket' (which are essentially cases) and you can turn it into a multitude of different devices.
If, for example, you're going out clubbing, you can pop it into a fashion sleeve with a fancy design. If you're on a business trip and you need a phone with a Qwerty keypad and large screen, you just have to pop it into a 'jacket' with those features.
The idea is that when you buy the Modu phone, you'll get a range of two or three sleeves with it and therefore you're essentially getting three phones for the price of one. If you need extra sleeves you'll be able to buy them for €40-€60 (£30-£45) depending on functionality.
The Modu phone will be available from the 1 October in Israel, Italy and Russia to start with, and it'll cost €200 (£150) unsubsidised with two jackets. According to Modu, there'll be around ten jackets to choose from.
Turning the Modu phone into other phones isn't as far as this device can go. Have a look at the next few pages to see what we're talking about. -Andrew Lim
Update: We got our hands on the Modu phone at the Mobile World Congress in Barcelona. Click here for photos of the Modu phone in person.