Bigger, anyway: industry experts and analysts reckon the next generation of iPhone will finally give in to the trend for bigger phones and expand to a 5-inch screen.
Of course, these are just theories: analysts may have their fingers on the pulse of the industry, but their guess is as good as yours when it comes to what's actually being planned behind closed doors at Apple HQ. Our question is then, why are more and more experts suggesting it's time Apple went big?
Apple has up until now steadfastly resisted the trend for the larger phone, exemplified by the incredible ballooning Samsung Galaxy S4, which has grown to 5 inches from the 4.3-inch S2. Yet apart from a small change to a new aspect ratio, the iPhone has stayed the same size since the Galaxy Note was just a twinkle in the eye of a particularly large-handed Samsung engineer. So why is now the time to make a change?
I've asked Apple for comment, but at the time of publication we're yet to receive a reply.
Should Apple join the herd and make a bigger iPhone? Go big in the comments or go home on to our Facebook page.