Apple's powerful iPhone 5S is still proving more popular than the iPhone 5C, according to fresh data from number-crunchers.
Apple's multi-coloured mobile lays claim to 1.7 per cent of the total global iPhone share, according to analyst firm Localytics, which gathers data by measuring online smart phone activity. The 5S meanwhile is estimated to represent a meatier 3.8 per cent of all the iPhones out there.
That chimes with other estimates from a few weeks ago, which had the iPhone 5S outselling its colourful sibling by two to one.
Localytics pegged the iPhone 5S as being more than three times as popular as the 5C after the phones' first weekend on sale, so there's reason to believe that the gap between the two new mobiles is closing.
It's not too surprising that the iPhone 5S is more popular than the 5C straight out the gate -- it offers cutting-edge processor tech and a fingerprint scanner that will pique smart phone enthusiasts' interests.
The 5C, meanwhile, is more basic, with little new stuff to offer apart from its swanky new colour scheme. As such it may appeal to shoppers who won't go out of their way to get one, but might choose it as an upgrade next time their network contract is finished.
That's an optimist's view. Another way of looking at the apparent disparity in sales could be that Apple's rumoured smart phone for the masses has turned out to be quite the opposite -- an overpriced effort that's too expensive to have broad appeal, yet lacks the new features that would impress gadget enthusiasts.
Apple is set to divulge its earnings info for the last three months in a few short hours, so we may learn more soon.
Which new iPhone do you prefer? Let me know in the comments, or on our Facebook wall.