The iPhone 5S and 5C are finally real -- but how did they get here? To find out, we've updated our Evolution of the iPhone video, to encompass Apple's colourful new smart phones. Click play on the video above to educate yourself on all things iPhone.
Springing from a time when mobile phones were unusable blocks of ugly plastic, 2007's iPhone blew our minds with its massive touchscreen display, easy web browsing and other fun features.
That was only the beginning of a meteoric rise to prominence that would see rivals Nokia and BlackBerry left in the dust, in a series of smart phone refinements that culminated in the colourful gadgets Apple's putting on sale on 20 September.
Along the way there have been glorious victories for Apple, and awe-inspiring mistakes as well. Click play on the video above to learn about them, and hear us ponder whether Apple still has the power to offer smart phone surprise, or whether the iPhone's most impressive feats have already been performed.
Today the competition is hotter than ever, with Samsung and HTC building amazing rival devices to compete with Apple. Will the iPhone 5S and 5C put Apple firmly on top, or is it time for Android or Windows Phone to take the spotlight? Watch the video, and let me know your thoughts in the comments, or on our Facebook wall.