iPhone 5 mocked by Nokia in colourful Lumia 920 ad

By Rich Trenholm on 3 October 2012, 10:43am

The Nokia Lumia 920 is the latest phone to take a pop at the iPhone 5, and this time it's adding some colour to the mobile phone world.

The animated ad opens in a drab and dreary grey city of shuffling queues, filled with homogenous drones toting iPhones. It's a bleak vision of the future that even Fritz Lang and George Orwell would reject for being a bit glum -- but all is not lost: a lone renegade rises, demanding some colour in this horrific world. Press play below to see how the system is smashed.

The iPhone has only ever come in black or white varieties -- with a bit of silver on the side -- and for a while there the rest of the mobile phone world followed suit. It seems like grey, black and -- if you're particularly cavalier about your colour coordination -- dark blue have been the only choices of phone livery for the longest time, so we welcome the multi-hued Lumia line as a breath of fresh air.

The Lumia 920 arrives in November and comes in lipstick red and canary yellow as well as the usual black, white and grey. The 820 has the same lineup -- with an additional purple option -- all of which can be swapped thanks to interchangeable snap on cases.

The current Lumia line-up also looks luminous in colours including turquoise. The clever thing about all this is that the coloured cases match the colours onscreen, so you can match the hue of your dynamic live tiles with the rest of your phone.

The new Nokia Lumia phones go on sale next month with the arrival of new Windows Phone 8 software, following on the heels of computer and tablet equivalent Windows 8. They'll be joined by other Windows Phones including the HTC 8X and 8S, and the Samsung Ativ S.

This isn't the first advert to take aim at the iPhone 5, with Samsung ridiculing the very customers it seeks to entice and Motorola lampooning the troubled Apple Maps app.

Is colour the new black, or do you want your smart phone to look like the cutting-edge computer it is? Paint me a picture in the comments or add some light and shade on our Facebook page.

Comments 31

Add your comment

anonymous 3 October, 2012 10:50

Nokia make some proper phone and stop the gimmicks!!! It's 2012 not 1992!

damien2501 3 October, 2012 11:22

Nice arty ad. It's hard to mock and still keep your dignity but I think Nokia have pulled it off here (take note Samsung) almost every phone up to now bar a few examples is grey, black or white

anonymous 3 October, 2012 11:30

They come in black and white because the iPhone isn't made for 2 year olds. Nice 8 billion market cap Nokia, Apple? 619 Billion and going up.

Buster 3 October, 2012 11:37

Apple will be go bankrupt when Orange start making phones. Apples < Oranges.

anonymous 3 October, 2012 11:45

anonymous 3 October, 2012 11:30.

"They come in black and white because the iPhone isn't made for 2 year olds. Nice 8 billion market cap Nokia, Apple? 619 Billion and going up."

Stupidest comment I have ever read. By your logic, cars that are not painted black and white are driven by children.

shauney3 3 October, 2012 11:56

I like that add...

anonymous 3 October, 2012 12:04

seems the brands are focusing more on making fun and suing each other rather than delivering better products at this age of technology .. competition is necessary but taking cheap shots at each other like this really very disappointing to read about everyday.....

anonymous 3 October, 2012 12:09

"Stupidest comment I have ever read. By your logic, cars that are not painted black and white are driven by children."

Totally agree with you. It always amazes me how people can make such childish fact-less statements because of a rediculous brand loyalty. Who cares what Apple is worth and what has that got to do with how good a product is? Net worth says nothing about your current range, it says you did well in the past - look at Microsoft. I wouldn't go as far as the OP by saying Nokia is even mocking the iPhone 5. I think they are merle pointing out - which is very true - that nearly every where you look now a days you see the same phone, the iPhone. I have had every single iPhone since launch because they were new, different and better than their competition. Now however I have seen nothing new, different or better. The 5 isn't a rubbish phone, far from it, but for me the new Lumia is better spec'd in almost every way and much more exciting and i will be getting rid of my 4S for it. I'm tired of the iPhone design and the OS and I think change is always good as long as you change for the right reasons for you. It's good for he industry as a whole to finally have some decent competition (inc S3) and maybe it will push Apple to innovate once more rather than sitting on their laurels releasing a rehash of a current product with minor tweeks.

anonymous 3 October, 2012 12:15

Most people bling up their phone no matter what brand as it also needs protecting due to no phone really being indestructible. This ad seems to forget that and is another poor attempt from a desperate company fighting to keep some business.

anonymous 3 October, 2012 12:21

@anonymous 3 October, 2012 12:15

I personally don't see anyone 'blinging' up their phone in the ad, hence can only deduce that the ad is not actually about that at all. It is simply telling people to stand out from the crowd, and to do this, one purchases a Nokia Lumia (although I personally am not a fan of it...yet).

anonymous 3 October, 2012 12:26

iphone 5 is now dated and boring. Nokia innovate and once again make the mobile phone exciting.
Plus unlike iphones, Nokia phones work properly and are built properly.
Sad days for iphone 5 users - premium price for less than average product.

anonymous 3 October, 2012 12:44

I have to laugh at all the ads critique in the comments, people are clearly very passionate.
I currently own an iphone 4 prior to this I had the iphone 3g – iphone – Samsung d900.
I will be purchasing a lumia 920 when it is released. I think the iphone is coming to the end of its life cycle.
I consider myself an early adopter.

Applroidsoft 3 October, 2012 13:12

Great add and its great to see a wounded animal rising up, like Mohammed Ali v George Foreman Nokia took a beating, soaked it up, and then bish bash bosh and Apple wont know what hit them. Thats the potential, its up to Nokia to screw it up or not.

Anyways I had a Mac, ipad and iPhone, sang praises about Apples products, how they just worked, I launched a business and very quickly realised that for business Apple is utterly useless (you cant even have multiple signatures on email without a 3rd party app!!) I then went to Blackberry (RIM - WTF are you doing!!) then changed to Google mail for business and Android - worked for a while but theres no phone support and its missing polish and depth. Well on to Microsoft....90% of the world uses Windows and Office....Bring on the Surface Pro and Lumia 920 (or the Surface phone if rumours are true) BUT will MS release buggy software? im sure everyone is lining up to pick massive holes in it.

Time will tell if this is the holy grail or holy s*** not again!

anonymous 3 October, 2012 13:48

a surprising number of people i know are actually very curious and want to get their hands on the lumia 920, including myself. if nokia dont mess it up too much at launch then in the next 6 months i may well have my first nokia phone since my beloved n95 - iphone4 owner

jepjepp 3 October, 2012 14:08

hahah, nice one. a tongue in a cheek. art work. creative. cutely spikey

jepjepp 3 October, 2012 14:21

Brilliant, mature writing by Anonymous 3 October, 2012 12:09

Ho Man 3 October, 2012 15:49

I thing Apple had a good reputation during Steve Jobs was around, but itz image as a sound product has a declining reputation. Itz losing itz grip in coming out with OK standard products now and I am afraid all the other companies are spearheading itz way to more success to come.
Apple should not have tried sueing other companys for these petty patent rights as everyone knows that they are getting more and more greedy and more unstable in competing to just move on.I truly think they should give Apple fans better value for money as itz only good for the competition and for the consumer. They should show others that this the way to do better business and so will put others to try harder to keep up!

anonymous 3 October, 2012 15:56

Hmm, which phone should I get?
One that is very standard issue, little on the dull side, has a few issues and is the most expensive phone available, or one that is innovative, exciting has overall better hardware, and is less expensive?

Why would anyone possibly want an iphone 5 these days?
Perhaps they are antique collectors.

anonymous 3 October, 2012 16:19

I prefer my gadgets with Android. As long as Nokia sticks with Windows, I am not going to be a customer. I like their hardware, just dislike the software. They should have done what Samsung, HTC and the others did and make both Android and Windows phones, I think they made a bad choice here, hence they are losing a lot of sales.

anonymous 3 October, 2012 17:36

to the guy who said Most people bling up their phone no matter what brand as it also needs protecting due to no phone really being indestructible. This ad seems to forget that and is another poor attempt from a desperate company fighting to keep some business
You try using the iPhone 5 as a hammer, go on! Oh it shattered.OK try using the nokia as a hammer. Oh, it works? What a surprise

1453 3 October, 2012 23:18

great ad! fresh, provocative and memorable! I Like this kind of ad's! Samsung and Motorola did it (recently), Apple used to do it for years! (Remember the "I'm a PC, I'm a Mac ad's!!!!) Loved them!

I think my next phone has to be lipstick red!!! : P

anonymous 4 October, 2012 11:02

I think kids of 2007 year slowly grow out of their child gae and start realising that "i" is not enough to make a good phone and they will stop paying premium price for an average product. That is where apple starts rootening.

anonymous 4 October, 2012 13:09

Fantastic advert. Now that's what i'm talking about!!!. It portrays the attitude of people towards change. People are just loyal to Apple for no reason. They can't even recognise a far better product when they see one. They just get mad and make frivolous comments on a product (Hardware and a new OS) they have never actually used before. I think its high time people become more open minded in order to make rational decisions on how to spend their money and get good value. Blind loyalty just makes you a slave to the brand (e.g. Apple); as shown in Nokia's advert. Great colours and display, Fantastic camera, premium hardware, new OS, wireless charging; COME ON GUYS!!!. what more can we ask for; i'm getting a Nokia Lumia 920...

anonymous 4 October, 2012 13:10

I tied a Nokia Lumia to my Chinchilla with a small piece of doner meat. The Chinchilla ambled along for a while, then turned around and devoured the meat without a second thought for the Nokia. I think this experiment can teach humanity a great deal.

anonymous 5 October, 2012 11:09

Like it... Nokia is coming back, where they should be - at last, a real alternative to my iPhone....

Change is coming, I have an Iphone by I am not an Isheep

anonymous 6 October, 2012 05:35

I would like a Lumia 920 but the price I would have to pay is too High. That price is not the Dollars it costs to buy the phone, it is having to get it from Rogers. Well you can forget that however good the phone is I don't want to have anything to do with Rogers Bad service and expensive plans. So looks like I am stuck with my Android on Koodo until they release the Lumia 920 to a better carrier, with good customer service. Oh! to live in Canada with little choice and high prices.

anonymous 13 October, 2012 07:11

@anonymous 6 October, 2012 05:35
In Canada, Rogers will be the exclusive carrier of the Lumia 920, and they will ONLY sell it in black. Nokia's whole point of the Lumia is for it to stand out of the crowd, especially in beautiful colours, I don't understand this decision from either company.

@The world
Canadian wireless bills are among the highest in the world. The market is dominated by a semi-monopoly of 3 companies: Rogers, Bell, and Telus, who work together to keep prices high instead of compete. We must sign a 3-YEAR contract to get a subsidized phone. If we break that contract, we pay $1000's in fees. The Canadian telecommunications network is archaic, it's controlled by a group of lobbyists, and the only phone colour we are allowed to have is black.

anonymous 14 October, 2012 18:52

"anonymous 3 October, 2012 12:15

Most people bling up their phone no matter what brand as it also needs protecting due to no phone really being indestructible."

You forget that iphones and most android phones are really breakable, while nokia phones can withstand daily use including falls with no problem what so ever. plus scratches in the lumias are not noticable due to their polycarbonate body.

Anwsering to all those iphone fanboys & samdog lovers which believe that this advert is falling short because it doesn't advertises hardware capabilities, then you are really dumb and I feel sorry for you, because Nokia is THE ONE company that ALWAYS put technology first and not gimmicks.

quoting huffingtonpost "The "boring" thread is an attack, one imagines, not just on color options, but on the homogeneity Nokia wants the viewer to associate with buying and owning an iPhone."

As you can see this ad is not about capabilities but how "zombieised" (idiotised) people are with iphones.

anonymous 9 December, 2012 00:38

I'm surprised Apple doesn't make their phones in all kinds of colors. I'm sure some iSheep would simply have to buy one in every color.

anonymous 13 December, 2012 01:09

I got the lumia 820 and it makes Samsung s3 and iPhones look so outdated now in not tech savvy but just the look of the phone and you don't need to have an illuminous back and theme on the phone i have a white phone with the most,crisp black background and dark blue live tiles and i absolutely love the phone