Pass the popcorn, and pop open Passbook. Apple's new discount and tickets app for the iPhone 5 and other iPhones running iOS 6 now nets you 30 per cent off your next trip to the flicks. As long as you can find your way there.
That's 30 per cent off a ticket to any Odeon cinema on any day except Saturday, which means you now have no excuse not to see Looper.
Passbook is an app that stores a digital version of tickets, boarding passes, store cards and coupons, cutting out the clutter in your wallet. It's a clever idea, but at the moment it's limited to a small number of UK companies, including Starbucks and Harvester.
To get the discount in Passbook, fire up your iPhone and go to promo.odeon.co.uk/film30, then click the link that says Add it to Passbook -- once you've done that, the discount appears in Passbook ready for you to show to the box office monkey at your local fleapit. You have to open that link in Safari, as alternative browsers such as Chrome can't handle the download to Passbook.
The good news is that if you're not an iPhone owner you can still get your cinematic jollies at a bargain price -- just print the voucher and take it with you to your nearest Odeon.
There are a few exceptions to note, though. There's no discount on animated animal shenanigans in Madagascar 3, and you can't use the discount on advance bookings for forthcoming releases such as new Bond thriller Skyfall. It's also not valid for tickets to deals and offers such as The Lounge, Senior Screen, Odeon Kids and Odeon Plus, or Film Fan Tuesdays or Orange Wednesdays, and you can't book posh seats.
The voucher expires on 18 October, so you've got two weeks to check out ParaNorman, Resident Evil: Retribution, Killing Them Softly or The Sweeney, or next week's new releases, including Hotel Transylvania, On the Road, Pusher and Paranormal Activity 4.
Is Passbook a good idea? What films are you most excited about right now? Tell me your thoughts in the comments or on our Facebook page.