Vodafone is starting to sell the HTC One Mini in 4G-ready form, ahead of the red-hued operator's next-gen network launch later this month.
The cheapest way to get the miniaturised version of the HTC One free from Vodafone on a 4G tariff is to pay £34 per month for 24 months, a rate that gets you unlimited texts and minutes, plus 2GB of data per month.
As with all of Vodafone's 4G plans, you'll get three months of unlimited data to start with, which the operator says will let you get a realistic picture of how much you actually use.
If you sign up now, you'll get access to Vodafone's 4G network when it goes live on 29 August.
Vodafone is the second UK network to spell out its 4G deals, and offers more data for your pound than incumbent operator EE. However, EE does have tariffs with a lower per-month cost, and -- because it's had a long run up -- offers 4G in nearly 100 UK towns, whereas Vodafone's 4G will only work in London at first, with more locations to follow before the end of the year.
If that all sounds a bit rich, you can get the HTC One Mini from Vodafone on a 3G contract for £29 per month with a free phone and 1GB of data, or you could stump up £380 and get the phone SIM-free from Carphone Warehouse, then select a much cheaper SIM-only tariff from the network of your choosing.
Are you excited about 4G? Or not in the least bit bothered? Let me know in the comments, or on our Facebook wall.