Like the look of the HTC One Max pictures above? Don't get too attached: HTC says they're fake.
HTC's hotly rumoured phablet is tipped to be called the HTC One Max, or perhaps the HTC T6. The leaked picture purported to show "non-final artwork", but HTC exec Jeff Gordon earlier this morning took to the comment section of tech blogs posting the image to deny they were real.
The pictures came from the usually reliable Twitter tipster @EVleaks, but Gordon claims it's "way off its game" with this one.
Previous leaks suggest the One Max will be a 5.9-inch phablet, perhaps with 2GB of RAM, 16GB of storage and, notably, a microSD slot, which its siblings the One and One Mini don't offer.
We've already seen the HTC One Mini follow the original HTC One, so we're looking forward to a bigger One Max. Perhaps we'll see it go head-to-head with mooted phablet rival the Samsung Galaxy Note 3 at trade show IFA next month.
Are phablets here to stay? What will the HTC One Max really look like? Tell me your thoughts in the comments or on our Facebook wall.