HTC wants you to "come feel every beat" at the shindig in London on 6 October, just two days after the hotly anticipated new iPhone is set to be revealed. And HTC is challenging Apple's grip on the world of music by showing off its connection to Beats by Dre, the popular headphone brand endorsed by pop royalty.
Word on the street is that the Runnymede will be unveiled to the public as the Sensation XL next week. It's a 4.7-inch Android phone with a 1.5GHz processor and an 8-megapixel camera, plastered with Beats branding. HTC phones with Beats technology come with Beats headphones and software designed to beef up the bass.
We'll probably see the HTC Sensation XE make its public debut too, which we've already taken for a quick spin to test out the new Sense 3.5 interface.
The party will be soundtracked by the the disco wibblings of Fedde le Grand and Martin Solveig appearing live, followed by "a surprise headliner". Maybe it's one of the artists who lends their ears to the Beats range, which includes hip-hop legend Dr Dre, meat-draped mentalist Lady GaGa, and Justin Bieber. Fingers crossed, Beliebers!
To join the party, you'll need to apply for an invitation at HTC's Facebook page. It's at the Roundhouse in London, spiritual home of Apple's iTunes Festival. For all the latest news from both the iPhone and HTC launches, keep it CNET UK.