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HTC head unleashes M7, with lots of screaming

Now this is how you big up a phone. While the HTC M7 isn't official yet, that didn't stop company head Peter Chou flaunting it at HTC's end of year party in Taipei. (Update: Thanks to everyone who pointed out it was a Chinese New Year party.)

Engadget reports the HTC head honcho took to the stage to thank the M7 team for working around the clock to finalise the device this week. He then whipped it out, had a bit of a play, and started chanting "M7! M7! M7!" With the crowd joining in. The video is below, and trust me, it's a doozy.

M7! M7! M7!

"This event today is a great opportunity for testing [the camera]. I was still testing it just now," Chou is reported to have said in NextTV's clip -- head to around the 50 second mark if you want to skip some pop sensation prancing about. Chou then took out a silver and a black version of the M7, and started snapping away.

Of course we've already had a closer look at the M7 thanks to a few other leaks. HTC Chairwoman Cher Wang added she was looking forward to launching the phone later this month, which could well be that event HTC is holding on 19 February. Crafty, stealing its rivals' thunder ahead of Mobile World Congress. I like it.

The M7 is said to have a 4.7-inch screen wrapped up in a polycarbonate shell. It terms of looks, it's not a million miles away from the HTC 8X, and will keep the three capacitive touch buttons below the screen. It'll run HTC's brand new Sense 5.0 UI too, on top of Android Jelly Bean 4.2.

Are you looking forward to the M7? Or has HTC lost its way? Let me know if you reckon it can take on the big boys in the comments below, or on our Facebook page.

Comments 9

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jopov123's avatar

jopov123 2 February, 2013 11:20

I really like HTC phones for their style and robustness. However the fact that most have no expandable memory (and some no way to change battery) has meant most of my family migrating to Samsung. We now use our smartphones as cameras when we are on holiday and need to be able to take as many snaps as possible without worrying. I have extra batteries as well as it's easy to replace one when running down quickly (as all smartphones do). If HTC addressed these issues my son would go and get one immediately as he's always been a fan.

anonymous's avatar

anonymous 2 February, 2013 12:42

Chinese New Year is on 10th feb this year so that's why they are having end of the year party lol

CaptainPicard's avatar

CaptainPicard 2 February, 2013 13:16

I'm surprised by the rumours the M7 will be 4.7 inches, I thought 5 inches will be the standard in 2013. I would like to see something more than beefed up hardware and the new version of Sense & Android, from all the rumours I fail to see how the M7 and the Sony Xperia Z will differentiate themselves from the popular Galaxy S4, and cheap Chinese and Motorola phones.

HTC should also market its phones better, the Galaxy S3 wasn't that superior to the One X, the Samsung adverts were superior.

anonymous's avatar

anonymous 2 February, 2013 14:03

It is really hard to take CNET seriously, when their writers display such incompetence.
"(I know, end of year party? In February?) " Seriously ? You have time to research your article before publishing I'm sure. Ever heard of Chinese New Year dimwit ?
If the pen is truly mightier than the sword, with you guys holding the pens, we are truly doomed.

anonymous's avatar

anonymous 2 February, 2013 15:43

totally agree with the first post. I have an s3 but if one x had a micro sd slot I'd go with HTC!

anonymous's avatar

anonymous 3 February, 2013 02:11

(I know, end of year party? In February?)
It mean Chinese Lunar new year. haha

anonymous's avatar

anonymous 3 February, 2013 07:02

Lunar new year is coming at Feb. 7 and now is the end of the year according to Taiwanese culture.

anonymous's avatar

anonymous 4 February, 2013 10:03

Ring tone sorted :-D HTC ONE!!!!!

anonymous's avatar

anonymous 4 February, 2013 12:21

Nothing special. Last time I whipped out something measuring 4.7 inches in a crowded room there was lots of screaming too

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