Rivals have taken note of the Samsung Galaxy Note's success: details are emerging of the HTC DLX, a 5-inch Android phone-cum-tablet.
Well-informed HTC modder Football quotes specs for the rumoured DLX, which at 5 inches straddles the divide between smart phone and tablet.
That 5-inch display is a high-definition 1080p job. Underneath that sizable slab of a screen is a 1.5GHz quad-core Snapdragon S4 Pro processor with 1.5GB of RAM. There's a 12-megapixel camera and 16GB of storage for your music, movies, apps and snaps. A chunky 2,500mAh battery keeps things running.
The DLX is expected to run the latest Android 4.1 Jelly Bean software, with a special version of HTC's new Sense 5 interface on top.
In the US, the DLX could be christened the Droid Incredible X. So far, word on the street is that the DLX will make its debut on US phone network Verizon some time this autumn, with no details of a European release yet. I'd expect it to come over here, given the success of the Note and Note 2, but that's by no means certain: previous HTC tablet the HTC Jetstream never made it to the UK.
Could the DLX be related to the rumoured 5-inch version of the HTC One X? That tablet has been heavily rumoured to be the first 5-inch Google Nexus device, showing off the latest version of Android in untainted form. The only official word from HTC on the subject of tablets is one is definitely in the works, and will have "something unique to offer".
HTC has its work cut out going after the popular Note. The Samsung Galaxy Note 2 is the newest incarnation of Samsung's trailblazing phablet, boasting a 5.5-inch screen and monstrous quad-core processor. If you're wondering what anyone would use all that screen real estate for, have a gander at our top 25 Galaxy Note 2 tips.
Can HTC compete with the Note? Expand your thoughts in the comments or on our gargantuan Facebook page.