Red is the colour of desire, so it's fitting that the 4G HTC Desire 601 now comes with a lick of red lipstick, only on O2.
The kiss-coloured Android smart phone is a 4.5-inch blower that lets you connect to high-speed 4G without emptying your wallet at an equal pace. It'll set you back £240, or it's free if you pay a tenner a month on top of your tariff; tariffs start at £17 for unlimited calls and texts and 1GB of data.
The Desire 601 runs Android Jellybean 4.2.2 software with HTC Sense 5.0 adding extra features, including BoomSound and the Blinkfeed interface, although I'm not a huge fan of that last feature. It's powered by a dual-core 1.4GHz processor with 1GB of RAM, with 8GB of memory and a memory card slot for storage.
The 5-megapixel, 1080p camera boasts the clever Zoe mode for fast bursts of photos and cunning editing options, as first seen in the HTC One, but you get what you pay for with the low-resolution 960x540-pixel screen.
Now is as good a time as any to take a look at O2's 4G deals as the network knocks a fiver off 4G deals, although EE still leads the pack in terms of coverage. To find out which 4G deal is best for you, check out our handy guide to the best 4G deals.
Is a budget phone the best way to save money on 4G? Which network has the best 4G deals? Tell me your thoughts in the comments, or share your desires on our Facebook page.