Google could be about to fall out with Samsung. Yesterday we reported that the big G is tasking Motorola (which it owns) with making its next flagship devices, instead of trusting Samsung or LG. Well now comes word Google has poached one of Samsung's key marketing executives as well. Talk about twisting the knife.
AllThingsD is reporting that Google has hired Brian Wallace, former vice president of strategic marketing at Samsung's mobile arm. Wallace will do a similar role over at Motorola, according to AllThingsD's sources.
So what can we expect from Motorola with Wallace in charge of its marketing? Well Wallace was the man responsible for taking potshots at Apple fanboys, depicting them as slavish hipster wannabies in a series of ads. The campaign also labelled Apple products as ideal for old fogies.
Here's an example.
According to web video tracker Visible Measures, it was the most popular tech advert of the year.
The war between Google and Apple has been pretty fierce, with the late Steve Jobs declaring Android a stolen product. He vowed to "go thermonuclear" over it. So Google may well want to run more combative adverts. You might say it's already got the ball rolling: Motorola was quick to mock Apple's Maps debacle, with an advert showing how much better Google Maps is.
Of course Motorola isn't alone in taking aim at Apple. Samsung is no stranger to it, with one recent spot using the slogan "it doesn't take a genius" (a reference to Apple's Genius Bar in its stores) alongside a spec showdown of the iPhone 5 and Galaxy S3.
Wallace joined Samsung a year ago. Previously he was at RIM for over a decade, though I don't think he was responsible for its recent "Wake Up" campaign. At least, I hope not.
What do you think of tech companies slating each other in their adverts? A bit of harmless fun, or needless negativity? Let me know in the comments, or on our Facebook page. And please, keep it friendly.
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Comments 4
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anonymous 23 December, 2012 23:58
Seems every tech company is deriding, ridiculing, mocking, demeaning, stealing from, and/or suing Apple. Why? Well, they would not do these at an insignificant, non-innovative, and a beleaguered or failing tech competitor. No. They are going after it because Apple is a successful, demonstratively ininnovative with an envied supply chain. They want to be like Apple but are failing so they also want to destroy it instead. That's why.
anonymous 24 December, 2012 10:06
Oh hush.... You have no facts to back up your claim.
anonymous 24 December, 2012 14:12
No he has a point. Apple have been spectacularly successful with their business model and products. The other companies all want a slice of that pie and with only a few exceptions (e.g. Samsung) most of them are failing to maintain their market share, let alone grow it.
Clearly some of those companies see PR and smear campaigns as a way to damage the opposition. They'll soon be turning on each other though. It's just a matter of time.
anonymous 24 December, 2012 14:16
A bit of banter is a good thing, but fanboys always seem so sensitive being overcharged for inferior products. 'Deriding, ridiculing, mocking, demeaning'....why use 4 words that all mean the same thing? Apple does most of the suing and are now the antithesis of innovation.