Google is taking the Nexus One out into the woods and putting a bullet through the back of its touchscreen. The search giant's own-branded Android smart phone is to be discontinued.
The Nexus One was a bold experiment by Google, an HTC handset fitted with Google's Android software, only sold online and unlocked. In May, Google pulled the plug on online sales, and now the final handsets have arrived from HTC. The Nexus One will still be available from Vodafone for the time being, but it's surely living on borrowed time.
It seems that for the time being, only Apple can succeed selling phones direct to customers with no network middleman, but we can't help feeling Google could learn something from the marketing surrounding the iPhone 4. A Google phone is a big deal, but instead of a hyped-up Apple-style glitzy reveal, the Nexus One trickled out into the public domain when employees started tweeting they had one.
It's a shame: we liked the Nexus One a lot, even giving it a prestijus Editor's Choice Award. But now this smart phone is no more, it has ceased to be, it has expired and gone to meet its maker.
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Anonymous 20 July, 2010 13:40
It's a cool phone! I much prefer it to the Desire. It's a bit slimmer, bit sleeker and doesn't have HTC Sense (which i find a bit irritating). It may be my imagination but I think the battery lasts longer too. Plus, it's now running 2.2 with a swanky new version of flash. Flash was the only thing for me that the Desire had over the Nexus and that's out the window, for now at least.
However, my iPhone 4 trumps both of these phones, hands down.
Anonymous 27 July, 2010 17:38
The decision made by Google may be is for their internal reasons; but whoever presently using this Nexus one mobile phone may get affected due to their sudden pulling out; also no resale value too...Google has to inform us whether we hav to continue using this instrument or to look into some other alternates...Already I got irritated when I go to India on vacation as nobody having their settings for this Nexus one instrument even Airtel,BSNL, etc... Pls intimate us whether to continue using this phone ...