The Samsung Galaxy S4 has seen the highest number of pre-registrations ever, according to phone retailer Carphone Warehouse.
A tingling sensation in our spines told us that the Samsung Galaxy S4 would prove popular, but Carphone Warehouse's claims of a record-shattering pre-registration period lend credence to our vertebral intuition.
Pre-registration means sticking your details into Carphone Warehouse's online form, which puts you on a list to receive news on when the Galaxy S4 becomes available to order. The high-street phone-flogger says the Galaxy S4 has received four times as many registrations as the Galaxy S3 did last year -- a 446 per cent increase.
Registrations were counted in the four days following the S4's official unveiling. I've asked for specific numbers, and how those figures compare with pre-release interest in last year's iPhone 5, and I'll update this story if I hear anything.
The Galaxy S4 has a 5-inch, 1080p display and a thinner, lighter casing than its predecessor. It's jam-packed with new software features, though its similarity to the Galaxy S3 hasn't been well received by everyone. You can see exactly how the S4 compares with its forebear in the video embedded below, and be sure to check out our S4 comparison, featuring rival phones from Apple, Nokia, HTC and Google.
Are you planning on buying the Galaxy S4? Or does another smart phone tickle your fancy? Let me know in the comments, or on our Facebook wall.